SURSTROMMING CHALLENGE

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Take on the Surstromming Challenge

The notoriety of the fish’s overwhelming smell has led to the rise of the surstromming challenge on social media. This is where individuals who have not yet encountered the fermented herring are filmed as they open a can for the first time. Obviously, the entertainment value lies in the shock and disgust that many people exhibit when they are first hit with the putrid odor. Those who get over this initial stage are invited to taste the delicacy.

Consuming surstromming typically leads to various reactions. Still, most people are pleasantly surprised to discover just how enjoyable it is. Of course, others struggle to get past their disgust at the smell and the acidic taste of the surstromming. This has led to much amusement among the Swedish population, who often also appear in the videos, thoroughly enjoying their fermented herring.

The delights of Swedish surstromming should not be missed.